When cooking, almost everyone follows a recipe; written or already memorized. Following it helps effieciency in prep time and ingredients. But what if you don’t have a recipe? Most likely the end result would not be as good as you expected it to be. In the current trend of marketing strategies, social media has served as a great platform for any business company. But socal media without strategy is also like cooking without the recipe.
Cooking with a Recipe: Social Media with Strategy
According to Ms. Julie Roehm, the Chief Storyteller, SVP of Marketing for SAP quoted from her twitter account;
“Social media without strategy is like cooking without a recipe. Sometimes it works but sometimes its disaster. With a recipe, at least you know what ingredients to have before you get started. Along the way it’s great to improvise to make it your own but without at least a plan, you end up wandering aimlessly.”
Like that recipe, a strategic plan has the components listed and procedures to follow. Before implementing social media as a tool for the company, a plan should be made and implemented. Once the momentum is gained – improvisation along the way could be done when problems and obstacles arise. But everything starts with a plan.
Ingredients to start with
To avoid wandering aimlessly, below will be the first ‘ingredients’ for the recipe or plan of action:
- Vision – established foremost, serves as the center of a company’s long and short term course and foundation for a mission statement. Answers the question, ‘what do we want to become?’
- Mission – answers the question ‘what is our business?’ and the foundation of priorities, strategies, plans and values. Simply the statement of purpose of a company.
Start your strategic plan for social media right. Never underestimate the value of cooking with a recipe!